Everi’s QuikMarketing tool lays the foundation for highly targeted, cost-effective player acquisition and retention campaigns. By leveraging Everi’s extensive database with nearly 20 million unique casino gaming patrons, casino operators have access to valuable consumer data that is specific to gaming that includes a direct THEO correlation.
QuikMarketing data used in marketing campaigns helps target new players, retain existing players, and gives casino operators an edge over the competition by offering the following:
- Customer acquisition: Target new players by age, demographics and transactions that correlate with Average Daily Theoretical (ADT)
- Customer retention and loyalty: Target known gaming patrons who have accessed funds at gaming properties through Everi’s network of cash advance and check cashing solutions
- Big Data Insights: QuikMarketing data is invaluable when combined with casino database and checked against state exclusion lists to enhance the performance of marketing campaigns. Combining big data with traditional marketing efforts can help increase the frequency of visits to your casino